Around the world in 182 days: Serbia

The ideas that changed, and are changing, humanity. Pavilion of Serbia at EXPO 2020 in Dubai, UAE.

Serbia Pavilion at EXPO 2020 Dubai

January-February 2022

Creating ideas inspired by the past and shaping the future. Serbia creates ideas! We celebrate 7,000 years of creativity and innovation on Serbian territory while shaping the future through our leading position in the world of innovation.

Quick facts – Serbia:

Land Area. Serbia’s land area covers 88,361 sqkm, similar to Hungary or Jordan.
Cultural Diversity. Serbia is home to 6.9 million people from 26 ethnic groups speaking 11 languages.
First Expo Appearance. Serbia took part in the World Exhibition for the first time in Antwerp, Belgium in 1885.
Digital transformation. Serbia is the Silicon Valley of the Balkans, producing top-notch tech talent.
Only 5% of human history has involved city living. Urbanism began over 7,000 years ago at Vinča, on the territory of modern Serbia. Vinča changed the way all of humanity lived, survived and thrived, sparking an explosion of creativity, innovative technology, trade and peaceful coexistence. The striking angled roof of the Serbian Pavilion is inspired by the pitched roofs of Neolithic Vinča. Our Pavilion is a time capsule of humanity’s future, with digitisation, AI and VR at its heart.

In the Serbia Pavilion:

Explore amazing virtual exhibitions of Serbian ideas that changed and are still changing the world.
Discover why Serbia is called the ‘Silicon Valley of the Balkans’.
Create your own avatar as you journey through the Serbian pavilion and interact in real-time.
Experience and awesome Virtual Reality journey. Dive into an inspiring Virtual Reality ‘exhibition of exhibitions’ of Serbian ideas including the great scientists, the treasures of the National Museum of Serbia, the Tesla Museum and the City of Belgrade museum, as well as Serbian contemporary art and design.
Discover our digital transformation. Learn how Serbia is leading the world in areas such as Tech/ICT, Start-ups and innovation, health and COVID-19 management, digital e-government, creative industries, agriculture and e-agriculture, and digital education.
Discover modern Serbia Learn how Serbia is prioritising innovation and creativity to find new solutions to some of the world’s most pressing problems, and is in turn flourishing as a modern, dynamic, optimistic and collaborative nation.
Learn how great ideas can change the trajectory of humanity. Discover how Serbian ideas have changed, and are changing, the world: from the creation of the first metals, through electricity and the radio, to climate science and early space exploration, to medical breakthroughs and Nobel Prizes.
Belgrade is ranked among the world’s 5 most creative cities. Embrace modern Serbia as an open, collaborative and fun nation full of creative, innovative and imaginative people through our programme of events and live music.